E3 Reaction – Day 1

EA

I had no real expectations from EA with nothing in their catalog being of particular interest to me. After just a trailer to tease Anthem, which they’d talk about later, they kicked off the show with Battlefield V, which is particularly a game I’m not interested in.  Credit to EA for keeping it simple, though. They showed some footage, had the developers talk about some details fans were wanting to know, and concluded in just 10 minutes.

They followed it up with FIFA current year, which I’m equally not interested. Not to say either of these being presented is bad – Battlefield and FIFA have absolutely huge followings who love the series. I was, however, a little confused why they spent the money getting Hans Zimmer to score the music….for the trailer. Just the trailer? After showing off their trophy, they talked about the Champions League. They talked about the importance of gameplay (saying “gameplay” 4 times) and how the bar for said gameplay was raised, but without showing any gameplay. They then talked about the trophy again, as well as the World Cup in their tournament. It was a dull presentation with nothing really shown and felt like a waste of time that offered nothing to FIFA fans.

They burned more time talking about gaming on phones and tablets via the cloud as well as their subscription service with Origin Access Premiere. Nothing of interest for gamers so much as for shareholders and investors. Next to no applause or enthusiasm from the audience here. Even the courtesy applause when he left the stage was muted.

20 minutes into the show and they had only shown a little bit of footage from Battlefield V when they did the very forced, and very awkward “just happen to find a Respawn developer Vince Zampella in the crowd” to announce Star Wars Jedi: Fallen Order. Zampella said they didn’t have anything to show this year, but were ready to talk about it. All they actually did was give the title and when it takes place. The worst part here, for me, was Andrea Rene, the show’s host. After the title is revealed, Zampella awkwardly states, likely intended to be humorous, “that suggests you’ll be playing a Jedi” to which the Rene asks “does that mean I get to hold a lightsaber?” It was a dumb question and I don’t even know what EA was going for (I fully assume Rene’s questions and lines were mostly scripted through the whole presentation, so I don’t actually blame her for the awkwardness).

But that wasn’t the worst part. After Zampella notes that it takes place during “the dark times, when the Jedi are being hunted,” Rene asks “So for all the hardcore nerds out there who want to know like where in the timeline, between which episodes is it?”

“Hardcore Star Wars nerds” already know exactly where it takes place just based on saying it was during the dark times when the Jedi were being hunted! Stop having these forced, painfully awkward scripted dialogue at your presentations! It’s only 2 minutes and I’d forgive you if you were setting something up on stage, but it was just nothing with no purpose and a horrible back and forth.

Star Wars Battlefront II got next to no reaction. Dennis Brännvall was sent out to deliver EA’s official E3 mea culpa for the game, acknowledging the failure at launch and detailing the overhauls that were done after the launch as well as the recent hunt mode (which admittedly I think sounds hilariously great with the Ewoks hunting you). They showed gameplay while he talked about the new additions in their next update, but they had such a short clip it looped through twice and was starting its third round before he announced the addition of Clone Wars content (which did get a positive reaction from the fans).

25 minutes into the show was a surprise reveal for Unravel two. Personally, this was my favorite part of their presentation, with the crowd reaction and even a “Yar-ny, Yar-ny” chant from a couple guys in the audience. Martin Sahlin’s presence on the stage was so much more comfortable and confident this year than when he first introduced us to Yarny. Wasting no time, he talked about the new addition (a blue character) while video played showing Yarny finding said character. Footage played behind while he described the two character experience. The game was described as more friendly, but more challenging, but most of all, more playful. After this 3 minute intro, and showing us info, they jumped right into gameplay in single player approach with Michael, the team’s Producer, playing live on stage. After a bit of this, Sahlin joined him to demonstrate 2 player gameplay. Honestly, it was just well presented with introduction, live single player gameplay, and live 2 player gameplay. No awkward “gamer talk” just communication between them of what they would do/what the other should do. The laughing at close calls felt genuine because it was genuine.

The presentation was only about 7 minutes long from start to finish and gave more impression of the game than the big budget AAA presentations. The big surprise, however, was after thanking his team, the final trailer showed more of the game and turned out to be a launch trailer when it was announced that the game was available immediately. The reaction from the crowd was the most lively with that announcement.

Continuing the tradition of Unravel’s original reveal, another EA Originals title, Sea of Solitude, or S.O.S was shown next. The trailer looks interesting, but the developer talked about it for 5 minutes before showing anything. It would have arguably been better to show the trailer first and then talk about it. I don’t fault her for talking a little long as she seemed just as nervous as Sahlin was when Yarny was first introduced to the world.

I had no interest in EA Sports presenting NBA Live 18 and even less in bringing out two E-sports competitors for Madden. It was almost 10 minutes spent on sports, with a bulk of that being talking to an e-sports player. Even for Madden fans, there seemed very little shown for them to enjoy.

Next up was the return of Command & Conquer… as a mobile game. A simplified mobile game at that, which dragged on far too long with a “professional shoutcaster” over a live match. For 8 minutes, we saw Command & Conquer Rivals – a mobile game – played over uninteresting commentary before seeing a trailer for the game afterwards. After seeing the gameplay and how completely unexciting it was, the trailer just left you realizing how much the game didn’t match the trailer.

During the closing speaking segment, when they were talking about choice – players choosing what,when, where, and how they play. That they feel they’re treated fairly and no one is given an unfair advantage or disadvantage for how they play. That they are given value for their time investment and for games to be fun, for experiences to truly enhance lives. That they want to be better and make great games, but there is something greater. It was basically a lengthy “please forgive us” before they transitioned directly into their Play to Give charity program for social impact benefiting He For She, National Bullying Prevention Center, and Ditch the Label with 1 million dollars in the last Play to Give campaign. To me, it just felt awkward to go from doing better and giving gamers a choice straight to it’s more important to give money to these charities.

They concluded with Anthem and the Bioware team for about 20 minutes. Honestly, it feels like Iron Man suits (even the theme at the end sounds just a teensy bit like the Avengers theme) with Destiny or The Division style gameplay. Feb 22, 2019 will be the launch date for the game, but what was shown didn’t particularly interest me. They talked about the Bioware conversation choices being an element when you go to the base camps that are single player, but all their footage was the multiplayer combat, which was disappointing. I think that’s a bit of the problem with the game feeling like a Destiny clone. They need to focus more on what’s different rather than what looks the same.

Even the closing “are you guys ready to download some games” from Rene got little reaction and little applause to close their show.

Grade: D

Personal Interests: Unravel 2, Sea of Solitude

    • Cloud
    • June 14th, 2018

    I like tacos

    Like

      • Jeff NinjaFox
      • June 17th, 2018

      And EA didn’t even give you Taco Cooking Simulator: TACO TACO Edition. Very sad. Very very sad.

      Like

  1. I completely missed the EA presentation. Looks like that was in my favor XD

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  2. EA’s trajectory over the last few years has been kind of interesting. I haven’t been a fan of them since Mass Effect 3, but I know a lot of people have still been buying and enjoying their games… at least until recently. I feel like this year in particular, the fuck-ups with Battlefront II and suchlike have really pushed them onto a downward trajectory that I honestly don’t know if they’ll be able to recover from completely. It will be interesting to observe, for sure — but also kind of sad, since I remember the “olden days” when EA’s stuff on Atari 8-Bit and ST was pretty consistently fantastic, and very much worthy of the moniker “Electronic Arts”.

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      • Jeff NinjaFox
      • June 17th, 2018

      I think they’ve still got enough of a fan base they haven’t completely alienated over on the sports side to survive, but it’s possible they may have to consider going back to EA Sports “It’s in the game” for a little while while they reconsider how to further their goodwill reclamation tour. If they don’t do anything from now til E3 2019 and deliver some solid experiences without pissing off fans, they can probably put everything behind them in 2019 and 2020.

      But it’s EA. Expect them to piss gamers off before that!

      Liked by 1 person

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